Cultures of Commerce

Introduction; J-C.Agnew PART I: TRANSNATIONAL COMMODITY CULTURE, 1880-1914 Imperialism, Anti-Imperialism, and the Market: The Circulation of American Cigarette Trade Cards in China; N.Enstad Transnational Mannequins: Modeling and Commercial Culture, 1908-1919; E.H.Brown PART II: DESIGNING MARKETS, 1880-1960 Broadcasting Seeds on the American Landscape; M.Moskowitz The Importance of Being Red: The Du Pont Company and the Color Revolution; R.L.Blaszczyk The Popular Front in the United States and the Corporate Appropriation of Modernism; S.Clark 'The Billboard War': Scenic Sisters and the Business of Highway Beautification; C.Gudis PART III: BUSINESS AND THE POLITICS OF DIFFERENCE, 1900-1930 'New York is Not America': Immigrants and Tourists in Post-WWI New York; A.Blake 'Are We Proud of Our Black Skins and Curly Hair?': Black Beauticians and Racial Politics during the Great Migration; T.M.Gill 'Be a Man and a Magician: Marketing Play and Manhood in a Culture of Consumption, 1900-1930; W.Register PART IV: COMMERCE AND THE BUILT ENVIRONMENT, 1900-1940 Architecture, Corporate Ideology, and the Negotiation of Urban Public/Private Space; R.M.Moudry Architectures of Seduction: Intimate Apparel Trade Shows and Retail Department Design, 1920-1940; J.Fields The Emergence of 1930s Strip and the Architecture of National Chains; M.J.Hardwick Animated Show Windows, Commercial Pageantry, and the Business of Display in Interwar America; L.Bird PART V: REPRESENTATION AND ORGANIZATIONAL CULTURE IN POST-WWII UNITED STATES Postwar Sign, Symbol, and Symptom: 'The Man in the Gray Flannel Suit'; A.Creadick 'Girls in Gray Flannel Suits': Women and Work in Postwar American Culture; C.Davis Ayn Rand and Intellectual Entrepreneurship; A.Hoberek Afterword: Where Do We Go from Here?