E. Martin
Palgrave Macmillan UK
e druk, 2005
9781403949844
Marketing Identities Through Language
English and Global Imagery in French Advertising
Specificaties
Gebonden, blz.
|
Engels
Palgrave Macmillan UK |
e druk, 2005
ISBN13: 9781403949844
Rubricering
Levertijd ongeveer 8 werkdagen
Samenvatting
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Specificaties
ISBN13:9781403949844
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Woordenboeken en taal, Reclame en verkoop, Marketing
Inhoudsopgave
List of Illustrations Preface Acknowledgements Introduction Linguistic Analyses of Advertising The Global Consumer Seducing the French with Americana Adaptations for the French Market Language Mixing and Translation in French Advertising Copy French Resistance to English Conclusion Bibliography Web Resource Directory Index