E. Martin
Palgrave Macmillan UK
e druk, 2006
9781349526000
Marketing Identities Through Language
English and Global Imagery in French Advertising
Specificaties
Paperback, blz.
|
Engels
Palgrave Macmillan UK |
e druk, 2006
ISBN13: 9781349526000
Rubricering
Levertijd ongeveer 8 werkdagen
Samenvatting
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Specificaties
ISBN13:9781349526000
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK
Inhoudsopgave
List of Illustrations Preface Acknowledgements Introduction Linguistic Analyses of Advertising The Global Consumer Seducing the French with Americana Adaptations for the French Market Language Mixing and Translation in French Advertising Copy French Resistance to English Conclusion Bibliography Web Resource Directory Index