Christopher Thomas DO NOT USE,
Christopher Thomas,
S. Charles Maurice
McGraw-Hill Education
14e druk, 2023
9781266233975
Managerial Economics: Foundations of Business Analysis and Strategy ISE
Specificaties
Paperback, blz.
|
Engels
McGraw-Hill Education |
14e druk, 2023
ISBN13: 9781266233975
Rubricering
Levertijd ongeveer 10 werkdagen
Samenvatting
Thomas’ Managerial Economics: Foundations of Business Analysis and Strategy emphasizes an economic way of thinking while focusing on business analytics in an easy-to-learn and easy-to-teach-from way. This self-contained textbook requires no previous training in economics.
Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both routine decisions of managing the daily operations of a business as well as longer-run strategic decisions designed to manipulate actions and reactions of rival firms.
Specificaties
Inhoudsopgave
CHAPTER 1: Managers, Profits, and Markets <br/>CHAPTER 2: Demand, Supply, and Market Equilibrium <br/>CHAPTER 3: Marginal Analysis for Optimal Decisions <br/>CHAPTER 4: Basic Estimation Techniques <br/>CHAPTER 5: Theory of Consumer Behavior <br/>CHAPTER 6: Elasticity and Demand <br/>CHAPTER 7: Demand Estimation and Forecasting <br/>Online Appendix 1: Estimating and Forecasting Industry Demand for Price-Taking Firms <br/>CHAPTER 8: Production and Cost in the Short Run <br/>CHAPTER 9: Production and Cost in the Long Run <br/>CHAPTER 10: Production and Cost Estimation <br/>Online Appendix 2: Linear Programming <br/>CHAPTER 11: Managerial Decisions in Competitive Markets <br/>Online Appendix 3: Producer Surplus and Economic Rent <br/>CHAPTER 12: Managerial Decisions for Firms with Market Power <br/>CHAPTER 13: Strategic Decision Making in Oligopoly Markets <br/>CHAPTER 14: Advanced Pricing Techniques <br/>Online Appendix 4: Pricing Multiple Products Related in Production <br/>CHAPTER 15: Decisions under Risk and Uncertainty <br/>CHAPTER 16: Government Regulation of Business <br/>Web Chapter 1: The Investment Decision <br/>