Consumer Behavior: Building Marketing Strategy ISE

<p>PART ONE: INTRODUCTION&nbsp;</p><p>Chapter 1: Consumer Behavior and Marketing Strategy&nbsp;&nbsp;</p><p><br></p><p>PART TWO: EXTERNAL INFLUENCES&nbsp;</p><p>Chapter Two: Cross-Cultural Variations in Consumer Behavior&nbsp;&nbsp;</p><p>Chapter Three: The Changing American Society: Values&nbsp;&nbsp;</p><p>Chapter Four: The Changing American Society: Demographics and Social Stratification&nbsp;&nbsp;</p><p>Chapter Five: The Changing American Society: Subcultures&nbsp;&nbsp;</p><p>Chapter Six: The American Society: Families and Households&nbsp;&nbsp;</p><p>Chapter Seven: Group Influences on Consumer Behavior&nbsp;&nbsp;</p><p>Part Two Cases: Cases 2–1 through 2–8&nbsp;&nbsp;</p><p><br></p><p>PART THREE: INTERNAL INFLUENCES&nbsp;&nbsp;</p><p>Chapter Eight: Perception&nbsp;&nbsp;</p><p>Chapter Nine: Learning, Memory, and Product Positioning&nbsp;&nbsp;</p><p>Chapter Ten: Motivation, Personality, and Emotion&nbsp;&nbsp;</p><p>Chapter Eleven: Attitudes and Influencing Attitudes&nbsp;&nbsp;</p><p>Chapter Twelve: Self-Concept and Lifestyle&nbsp;&nbsp;</p><p>Part Three Cases: Cases 3–1 through 3–9&nbsp;&nbsp;</p><p><br></p><p>PART FOUR: CONSUMER DECISION PROCESS&nbsp;</p><p>Chapter Thirteen: Situational Influences&nbsp;&nbsp;</p><p>Chapter Fourteen: Consumer Decision Process and Problem Recognition&nbsp;&nbsp;</p><p>Chapter Fifteen: Information Search&nbsp;&nbsp;</p><p>Chapter Sixteen: Alternative Evaluation and Selection&nbsp;&nbsp;</p><p>Chapter Seventeen: Outlet Selection and Purchase&nbsp;&nbsp;</p><p>Chapter Eighteen: Post Purchase Processes, Customer Satisfaction, and Customer Commitment&nbsp;&nbsp;</p><p>Part Four Cases: Cases 4–1 through 4–8&nbsp;</p><p><br></p><p>PART FIVE: ORGANIZATIONS AS CONSUMERS&nbsp;</p><p>Chapter Nineteen: Organizational Buyer Behavior&nbsp;&nbsp;</p><p>Part Five Cases: Cases 5–1 and 5–2&nbsp;&nbsp;</p><p><br></p><p>PART SIX: COSUMER BEHAVIOR AND MARKETING REGULATION&nbsp;</p><p>Chapter Twenty: Marketing Regulation and Consumer Behavior&nbsp;&nbsp;</p><p>Part Six Cases: Cases 6–1 and 6–2&nbsp;&nbsp;</p><p><br></p><p>APPENDIX A: Consumer Research Methods&nbsp;&nbsp;</p><p>APPENDIX B: Consumer Behavior Audit&nbsp;&nbsp;</p><p><br></p>