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Business Foundations: A Changing World: 2025 Release ISE

Specificaties
Paperback, blz. | Engels
McGraw-Hill Education | 14e druk, 2025
ISBN13: 9781265018061
Rubricering
McGraw-Hill Education 14e druk, 2025 9781265018061
€ 86,64
Levertijd ongeveer 10 werkdagen

Samenvatting

The introduction to business course is an opportunity for students to investigate the breadth of business functions, and the positive impact that business has on society and the economic. This title delivers a focused presentation of the essential material needed to teach introduction to business, while offering students an appreciation for the role of business in our economy and society. This release includes new coverage of the importance of information technology and disruptive technologies such as artificial intelligence. Business Foundations: A Changing World is an unrivaled text and Connect provides a compilation of exciting application-focused content, activities, and examples that guide students through the technology-saturated world of business today.

Specificaties

ISBN13:9781265018061
Taal:Engels
Bindwijze:paperback
Druk:14

Inhoudsopgave

Part 1: Business in a Changing World<br/>1.&nbsp; The Dynamics of Business and Economics<br/>2.&nbsp; Business Ethics and Social Responsibility<br/>3.&nbsp; Business in a Borderless World<br/><br/>Part 2: Starting and Growing a Business<br/>4.&nbsp; Options for Organizing Business<br/>5.&nbsp; Small Business, Entrepreneurship, and Franchising<br/><br/>Part 3: Managing for Quality and Competitiveness<br/>6.&nbsp; The Nature of Management<br/>7.&nbsp; Organization, Teamwork, and Communication<br/>8.&nbsp; Supply Chain: Procurement, Operations, and Logistics<br/><br/>Part 4: Creating the Human Resource Advantage<br/>9.&nbsp; Motivating the Workforce<br/>10. Managing Human Resources<br/><br/>Part 5: Marketing: Developing Relationships<br/>11. Customer-Driven Marketing<br/>12. Dimensions of Marketing Strategy<br/>13. Digital Marketing and Social Media<br/><br/>Part 6: Financing the Enterprise<br/>14. Accounting and Financial Statements<br/>15. Money and the Financial System<br/>16. Financial Management and Securities Markets<br/><br/>Bonus Chapters<br/>A. The Legal and Regulatory Environment<br/>B. Personal Financial Planning<br/><br/>Appendixes (Available Online and via Create)<br/>A. Guidelines for the Development of the Business Plan<br/>B. Personal Career Plan<br/>C. Risk: The Basics of Risk Management<br/>
€ 86,64
Levertijd ongeveer 10 werkdagen

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        Business Foundations: A Changing World: 2025 Release ISE