C. Merle Crawford,
C. Anthony Di Benedetto
McGraw-Hill Education
13e druk, 2025
9781264968183
New Products Management: 2025 Release ISE
Specificaties
Paperback, blz.
|
Engels
McGraw-Hill Education |
13e druk, 2025
ISBN13: 9781264968183
Rubricering
Levertijd ongeveer 10 werkdagen
Samenvatting
Crawford's New Product Management provides the management approach to teaching new products, with the perspective of marketing. The streamlined format of 18 chapters focuses on the topics that will be of most importance and interest to new product managers. Significant updates can be found throughout to present the "best practices" of industry and relevancy for today's businesses.
New for the 2025 Release the content includes integrated technology of our complete course platform, McGraw Hill Connect. Featuring Smartbook, Connect’s adaptive learning solution, assignable chapter exercises, and quizzes. All designed to boost engagement and support students' further learning.
Specificaties
Inhoudsopgave
PART ONE: Overview and Opportunity Identification/Selection <br/>1. The Strategic Elements of Product Development<br/>2. The New Products Process<br/>3. Opportunity Identification and Selection: Strategic Planning for New Products<br/><br/>PART TWO: Concept Generation <br/>4. The Product Concept and Ready-Made New Product Ideas<br/>5. New Product Ideas: The Problem Find-Solve Approach<br/>6. New Product Ideas: Analytical Attribute Approaches<br/><br/>PART THREE: Concept/Project Evaluation <br/>7. Concept Evaluation and Testing<br/>8. The Full Screen<br/>9. Sales Forecasting and Financial Analysis<br/>10. Product Protocol<br/><br/>PART FOUR: Development <br/>11. Design<br/>12. Development Team Management<br/>13. Product Use Testing<br/><br/>PART FIVE: Launch<br/>14. Strategic Launch Planning<br/>15. Implementation of the Strategic Plan<br/>16. Market Testing<br/>17. Launch Management<br/>18. Public Policy Issues<br/><br/>APPENDIXES<br/>A, Sources of Ideas Already Generated<br/>B. Other Techniques of Concept Generation<br/>