Eleonora (University of Bristol, UK) Pantano,
Eleonora Pantano,
Bang (East China University of Science and Technology, China) Nguyen,
Bang Nguyen,
Charles (Middlesex Business School, UK) Dennis,
Charles Dennis,
Sabine (University of Lincoln, UK) Gerlach,
Sabine Gerlach
e.a.
Taylor & Francis
2e druk, 2016
9781138940529
Internet Retailing and Future Perspectives
Specificaties
Paperback, 364 blz.
|
Engels
Taylor & Francis |
2e druk, 2016
ISBN13: 9781138940529
Rubricering
Levertijd ongeveer 10 werkdagen
Samenvatting
Unique as a textbook that is dedicated to internet retailing, where other texts focus on broader topics like e-commerce or digital marketing
Contains a wealth of practical examples throughout on globally recognised companies like IKEA and Ray-Ban
Practical, applicable approach that is still grounded in academic research
Specificaties
ISBN13:9781138940529
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:364
Uitgever:Taylor & Francis
Druk:2