1. A World of Shared Influence; Xiaoling Zhang<BR>2. Reflections of a Soft Power Agnostic; Gary D. Rawnsley<BR>3. The Scramble for Asian Soft Power in Africa; Daya Kishan Thussu<BR>4. Evolving Media Interactions between China and Africa; Ran Jijun <BR>5. How Much 'Soft Power' Does China Have in Africa?; Helge Rønning <BR>6. Why Are Chinese Media in Africa? Evidence from Three Decades of Xinhua's News Coverage of Africa; Dani Madrid-Morales <BR>7. Constructive Journalism: A New Journalistic Paradigm of Chinese Media in Africa; Zhang Yanqiu and Simon Matingwina <BR>8. Chinese Perception of Soft Power: The Role of the Media in Shaping Chinese Views and Discourses of Foreign Aid to Africa; May Tan-Mullins <BR>9. Journalists and Public Perceptions of the Politics of China's Soft Power in Kenya under the 'Look East' Foreign Policy; Jacinta Mwende Maweu <BR>10. Building Blocks and Themes in Chinese Soft Power towards Africa; Bob Wekesa<BR>11. Positive Portrayal of Sino-African Relations in the Ethiopian Press; Terje Skjerdal and Fufa Gusu <BR>12. Engaging with China's Soft Power in Zimbabwe: Harare Citizens' Perception of China-Zimbabwe Relations; Winston Mano <BR>13. China's Soft Power in Sudan: Increasing Activity but How Effective?; Daniel Johanson<BR>14. Chinese Soft Power in Africa: Findings, Perspectives, and More Questions; Herman Wasserman<BR><BR>