Samenvatting
In today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.
Specificaties
ISBN13:9781137362148
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan US
Hoofdrubriek:Mens en maatschappij
Inhoudsopgave
1. Linking Theory to Visual Communication 2. Historical Research 3. Who: Research on the Sources of Visual Communication 4. Says What: Research on the Content in Visual Communication 5. To Whom: Research on the Audiences in Visual Communication 6. In Which Channel: Research on Media Used in Visual Communication 7. With What Effect I: Research on Cognitive Effects of Visual 8. With What Effect II: Research on Attitudinal Effects of Visual 9. With What Effect III: Research on Behavioral Effects of Visual 10. Conclusions
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