Shaping China’s Global Imagination

Name: Shaping China’s Global Imagination
Author: J. Wang

Branding Nations at the World Expo

Specificaties

Gebonden, blz. | Engels

Palgrave Macmillan US | e druk, 2013

ISBN13: 9781137361714

Rubricering

Palgrave Macmillan US e druk, 2013 9781137361714

Onderdeel van serie Palgrave Macmillan Series in Global Public Diplomacy

€ 61,99

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Levertijd ongeveer 8 werkdagen

Samenvatting

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

Specificaties

ISBN13:9781137361714

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan US

Hoofdrubriek:Mens en maatschappij

Serie:Palgrave Macmillan Series in Global Public Diplomacy

Inhoudsopgave

Contents Illustrations Preface 1. Soft Power, Nation Branding, and the World Expo 2. Branding Nations 3. The Shanghai Expo as a Site for Nation Branding 4. Defining Nation Brands 5. Communicating Nation Brands 6. Experiencing Nation Brands 7. Remembering Nation Brands 8. Nation Branding as Strategic Narrative 9. Nation Branding: Perspectives, Practices, and Prospects Coda Notes