Christian A. Klöckner
Palgrave Macmillan UK
e druk, 2015
9781137348197
The Psychology of Pro-Environmental Communication
Beyond Standard Information Strategies
Specificaties
Paperback, blz.
|
Engels
Palgrave Macmillan UK |
e druk, 2015
ISBN13: 9781137348197
Rubricering
Levertijd ongeveer 8 werkdagen
Samenvatting
The environment is part of everyone's life but there are difficulties in communicating complex environmental problems, such as climate change, to a lay audience. In this book Klöckner defines environmental communication, providing a comprehensive and up-to-date analysis of the issues involved in encouraging pro-environmental behaviour.
Specificaties
ISBN13:9781137348197
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Mens en maatschappij, Psychologie
Inhoudsopgave
<p>Preface</p><p>1. What is Environmental Communication and Why is it Important? </p><p>2. Potential and Limitations of Environmental Communication</p><p>3. Understanding Communication - Insights from Theories of Communication</p><p>4. Decision models - What Psychological Theories Teach Us about People's Behaviour</p><p>5. Communication in Large Social Systems - How Information Spreads through Societies</p><p>6. Traditional and New Media - About Amplification and Negation</p><p>7. Target Group Segmentation - Why Knowing your Audience is Important</p><p>8. An Overview of Communication-Based Intervention Techniques</p><p>9. Promoting Pro-Environmental Behaviour in Groups and Organisations </p><p>10. Playing Good? - Environmental Communication through Games and Simulations</p><p>11. Rock Festivals, Sport Events, Theatre - Some Out-of-the-Ordinary Means of Environmental Communication</p>
