Josep Francesc Valls Gimenez,
Kenneth A. Loparo
Palgrave Macmillan UK
e druk, 2013
9781137277527
Beyond the Low Cost Business
Rethinking the Business Model
Specificaties
Gebonden, blz.
|
Engels
Palgrave Macmillan UK |
e druk, 2013
ISBN13: 9781137277527
Rubricering
Levertijd ongeveer 8 werkdagen
Samenvatting
Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.
Specificaties
ISBN13:9781137277527
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Financieel management, Strategisch management, Algemeen management
Inhoudsopgave
List of Tables, Figures and Graphs Foreword; E.Bieto Acknowledgments Introduction The Birth of the Low Cost Phenomenon Reinventing Your Business Model; RYBM Brand Marketing at a Time of Heightened Price Sensitivity Case Studies in Innovation to Produce Lower Prices Epilogue: Expansion, Innovations, Price Sensitivity and Wealth
