Writing Business Bids & Proposals For Dummies
Samenvatting
Acquire the necessary skills to win business through proposals, bids, tenders, and presentations—this hands-on guide is your partner for success
You have in your hands the collected knowledge and skills of the professional proposal writer. Proposal writing is a profession — a growing and increasingly important one and an essential part of a broader group of business development professionals who plan and execute strategies for businesses who want to obtain new customers. Proposal writers have a professional organization — the Association of Proposal Management Professionals (APMP) — and their best practices are the foundation for this book.
Proposal writing is a skill you can learn, practice, and master; you can even go through a professional certification process to prove your mastery. Writing Business Bids & Proposals For Dummies is your no-nonsense guide to finding out what professional proposal writers know and for applying it to your own business.
If you're a small- to medium-size business owner, a first-time proposal writer in a medium-size company, or a sales representative, you know that a written proposal (printed or electronic) is still a common, personal, and effective way to win business.
Written in plain English, Writing Business Bids & Proposals For Dummies will help you to:
-Know the difference between reactive proposals (the RFP or request for proposal) and proactive proposals
- Focus on the customer by going beyond their requirements to address their true needs
- Know your competition through research and analysis
- Write persuasively to develop a winning business proposal
- Plan and use a repeatable proposal process
- Incorporate a lessons learned aspect to your proposal process
- Use tools and templates to accelerate your proposals
- Motivate and lead your proposal team to ensure they're on the same page
- Use graphics to enhance your proposals
- Learn ways to automate your proposal development process
- And a whole lot more
Additionally, you'll gain access to ten templates for building a proposal, find out ten common misconceptions about bids and proposals, and add a compiled list of online resources to your toolset. Grab a copy of Writing Business Bids & Proposals For Dummies to start sharpening your proposal writing skillset.
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Inhoudsopgave
U kunt van deze inhoudsopgave een PDF downloaden
Part 1: Understanding Proposal Development 7
CHAPTER 1: Introducing Bids and Proposals 9
CHAPTER 2: Understanding Different Types of Proposals 25
Part 2: Focusing on Your Customer 53
CHAPTER 3: Building Customer Relationships 55
CHAPTER 4: Giving Your Customers What They Ask For (And More) 77
CHAPTER 5: Sizing Up Your Competition 103
Part 3: Planning Your Approach 123
CHAPTER 6: Developing Your Proposal Process 125
CHAPTER 7: Setting Yourself Apart From Your Competitors 155
CHAPTER 8: Keeping Your Proposal on Track 169
Part 4: Creating Your Proposal 193
CHAPTER 9: Developing Your Proposal 195
CHAPTER 10: Applying the Principles of Good Writing: Structuring Your Argument 221
CHAPTER 11: Making Your Proposals Look Good 251
CHAPTER 12: Getting Your Proposal Out the Door 275
Part 5: Taking Your Proposal to the Next Level 297
CHAPTER 13: Using Tools and Templates to Accelerate Your Proposals 299
CHAPTER 14: Leading Proposal Teams Effectively 323
CHAPTER 15: Making Each Proposal Better than the Last 345
Part 6: The Part of Tens 363
CHAPTER 16: Ten Templates for Building Your Proposal 365
CHAPTER 17: Ten Common Misconceptions about Bids and Proposals 371
Appendix: Online Resources 379
Index 383

