Pop-Up Business For Dummies

Introduction

Part I: Planning to Pop Up
1. Welcome to the World of Pop Ups
2. Developing Your Pop Up Plan

Part II: Building on Your Pop Up Foundations
3. Building Your Team
4. Funding Your Project
5. Finding Your Space and Your Landlord

Part III: Filling Your Pop Up with People
6. Making an Impression: Branding and Marketing
7. Producing and Distributing Leaflets and Posters
8. Making the Most of Social Media
9. Cooking Up a Media Storm for Your Pop Up

Part IV: Running Your Pop Up
10. Designing and Kitting Out Your Space
11. Managing Your Shop and Staff
12. Meeting Your Customers
Part V: Looking to the Future
13. Measuring the Success of Your Pop Up
14. Packing Up and Moving On

Part VI: The Part of Tens
15. Ten Useful Items to Have in Your Pop Up
16. Ten Reasons Why Your Pop Up is Good for Business

Index