Rakesh V. Vohra,
Rakesh V. (Northwestern University, Illinois) Vohra,
Lakshman Krishnamurthi,
Lakshman (Northwestern University, Illinois) Krishnamurthi
e.a.
Cambridge University Press
e druk, 2012
9781107010659
Principles of Pricing
An Analytical Approach
Specificaties
Gebonden, 262 blz.
|
Engels
Cambridge University Press |
e druk, 2012
ISBN13: 9781107010659
Rubricering
Levertijd ongeveer 8 werkdagen
Samenvatting
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.
Specificaties
ISBN13:9781107010659
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:262
Uitgever:Cambridge University Press
Inhoudsopgave
1. Introduction; 2. Buyer behavior; 3. Estimating price response; 4. Uniform posted price; 5. Auctions; 6. Price discrimination; 7. Pricing and competition; 8. Bringing it all together; 9. Appendix on game theory.