Global Strategy

Name: Global Strategy
Author: Sali Li

A Market Creation Approach

Specificaties

Paperback, 624 blz. | EN

SAGE Publications Ltd | e druk, 2025

ISBN13: 9781071894187

Rubricering

Hoofdrubriek : Economie

SAGE Publications Ltd e druk, 2025 9781071894187

161,-

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Samenvatting

Global Strategy is a groundbreaking textbook that redefines the field of global strategy, shifting the focus from scaling established businesses to creating innovative businesses responding to international market needs. It equips future multinational leaders with the tools and insights needed to succeed in the rapidly evolving world of global business.