Andrew (Nottingham University Business School, UK) Smith,
Evgeniya Lukinova,
John Harvey,
Gavin Smith,
Roberto Mansilla,
James Goulding,
Georgiana Nica-Avram
e.a.
Taylor & Francis Ltd
e druk, 2025
9781032830445
Consumer Decision-Making, Analytics and AI
Specificaties
Gebonden, 142 blz.
|
EN
Taylor & Francis Ltd |
e druk, 2025
ISBN13: 9781032830445
Rubricering
Onderdeel van serie
Routledge Studies in Marketing
Levertijd ongeveer 15 werkdagen
Samenvatting
Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
Specificaties
ISBN13:9781032830445
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:142
Uitgever:Taylor & Francis Ltd