Customer Experience Analytics
How Customers Can Better Guide Your Web and App Design Decisions
Samenvatting
• The first comprehensive guide to UX analytics, written for digital business professionals at all levels and without an analyst background
• Serves as a ready reference, with over 50 case studies and 35 cheat sheets to guide smart decision-making
• Teaches the C-SUITE method for applying UX analytics to any digital optimization challenge, created by a trained software engineer and multichannel marketing expert