Michael J. G. (University of Leeds, UK) Parnwell,
Michael J. G. Parnwell,
Kelly (Goldsmiths, University of London, UK) Meng,
Kelly Meng
e.a.
Taylor & Francis
1e druk, 2023
9781032281100
Research Methods in Luxury Management
Specificaties
Paperback, 214 blz.
|
Engels
Taylor & Francis |
1e druk, 2023
ISBN13: 9781032281100
Rubricering
Onderdeel van serie
Mastering Luxury Management
Levertijd ongeveer 10 werkdagen
Samenvatting
• First book that considers research methods within the luxury context.
• Each aspect is supported by real-life case studies and examples from international luxury brands.
• Pedagogy to aid learning is integrated throughout, including review challenges and problem-solving exercises.
• Supplemented by online resources, including chapter-by-chapter PowerPoint slides.
Specificaties
ISBN13:9781032281100
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:214
Uitgever:Taylor & Francis
Druk:1