Adam (Swinburne University of Technology, Australia) Karg,
Adam Karg,
David (Deakin University, Australia) Shilbury,
David Shilbury,
Hans (Victoria University, Australia) Westerbeek,
Hans Westerbeek,
Daniel C (Temple University, USA) Funk,
Daniel C. Funk,
Michael L. Naraine,
Michael L. (Brock University, Canada) Naraine,
Daniel C Funk
e.a.
Taylor & Francis
5e druk, 2022
9781032219097
Strategic Sport Marketing
Specificaties
Gebonden, 308 blz.
|
Engels
Taylor & Francis |
5e druk, 2022
ISBN13: 9781032219097
Rubricering
Levertijd ongeveer 10 werkdagen
Samenvatting
Leading student textbook on sport marketing Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns. International examples, extensive pedagogical features Highly respected sport management authors
Specificaties
ISBN13:9781032219097
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:308
Uitgever:Taylor & Francis
Druk:5