Sport Management

-Introduces all the key functional areas of the sport management curriculum, from human resources to marketing.
-Explains the practical realities of sport management.
-Covers both professional and non-profit sport.
-More international cases, examples and data than any other sport management textbook.
-New edition includes expanded coverage of key contemporary issues, including integrity and corruption, digital business and technology, and legal issues and risk management.
-Useful features in every chapter, including ‘in practice’ guides and extended case-studies with on-line notes for lecturers.