Social Marketing
Principles and Practice for Delivering Global Change
Samenvatting
• The 4th edition features new and updated case studies, and addresses new topics such as climate change, inequality and diversity, poverty, and the COVID-19 pandemic.
• New pedagogical features include discussion questions at the end of chapters and case studies.
• The 4th edition has been restructured to increase user-friendliness.
• Supplemented by online resources, including chapter-by-chapter lecture slides and videos to support instructors.

