Brand NFL

Making and Selling America's Favorite Sport

Specificaties
Paperback, 344 blz. | EN
The University of North Carolina Press | e druk, 2010
ISBN13: 9780807871560
Rubricering
The University of North Carolina Press e druk, 2010 9780807871560
€ 35,58
Levertijd ongeveer 15 werkdagen

Samenvatting

Offering a view of National Football League since 1960, this book looks at the development of the sport and at the image of NFL and its place in American life. It traces the evolution of Super Bowl, development of NFL Films and ESPN, rise of the commissioner as corporate CEO, the management of player demands, and changing attitudes toward race.

Specificaties

ISBN13:9780807871560
Taal:EN
Bindwijze:Paperback
Aantal pagina's:344
Uitgever:The University of North Carolina Press
€ 35,58
Levertijd ongeveer 15 werkdagen

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        Brand NFL