Rethinking Marketing
Towards Critical Marketing Accountings
Specificaties
Gebonden, 288 blz.
|
EN
SAGE Publications Inc |
e druk, 1998
ISBN13: 9780803974906
Rubricering
Levertijd ongeveer 15 werkdagen
Samenvatting
This volume on marketing as a field of study, research and practice proposes ways forward for the discipline and profession. The contributors cover issues in contemporary marketing, including: marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research.
Specificaties
ISBN13:9780803974906
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:288
Uitgever:SAGE Publications Inc