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Media Economics

Applying Economics to New and Traditional Media

Specificaties
Gebonden, 368 blz. | EN
SAGE Publications Inc | e druk, 2004
ISBN13: 9780761930952
Rubricering
SAGE Publications Inc e druk, 2004 9780761930952
Verwachte levertijd ongeveer 16 werkdagen

Samenvatting

Provides a foundation of the microeconomic principles and concepts required to understand media industries and issues in the converging media environment. Explaining economic principles, this book use cases and examples to demonstrate how these principles can be used to analyze media issues and problems.

Specificaties

ISBN13:9780761930952
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:368
Uitgever:SAGE Publications Inc

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    Personen

      Trefwoorden

        Media Economics