Creating Valuable Business Strategies

Setting the scene: The need to design future offerings
The purpose of a business is to build value
The basics of designing a winning offering
How to design a winning competitive position: Why and how to differentiate
Differentiating in the support and merchandise dimensions
Differentiation creates private markets
Markets with dominant players
No success without winning resources: A winning offering needs to exploit a winning resource with the four cornerstones
Winning resources: pitfalls
Getting it together: the scissors process
Corporate strategy: managing the collection of offerings: Corporate strategy: its nature and aim
Success in diversification: relatedness
Success in diversification: the filters and the better-off test
Organizing and structuring for offering-centred strategies: Offerings need sponsors
Delivering value through corporate strategy
Final reflections: Stumbling-blocks and entrenched attitudes