Matt Haig
Kogan Page Ltd
e druk, 2011
9780749462994
Brand Failures
The Truth About the 100 Biggest Branding Mistakes of All Time
Specificaties
Paperback, 256 blz.
|
EN
Kogan Page Ltd |
e druk, 2011
ISBN13: 9780749462994
Rubricering
Levertijd ongeveer 15 werkdagen
Samenvatting
Examine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn valuable lessons to ensure a healthy existence for your brand.
Specificaties
ISBN13:9780749462994
Taal:EN
Bindwijze:Paperback
Aantal pagina's:256
Uitgever:Kogan Page Ltd