Hayagreeva Rao
Princeton University Press
e druk, 2008
9780691134567
Market Rebels
How Activists Make or Break Radical Innovations
Specificaties
Gebonden, 216 blz.
|
EN
Princeton University Press |
e druk, 2008
ISBN13: 9780691134567
Rubricering
Levertijd ongeveer 15 werkdagen
Samenvatting
Argues that market rebels also establish fresh niches and fresh cultural styles. This book shows how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents.
Specificaties
ISBN13:9780691134567
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:216
Uitgever:Princeton University Press
Hoofdrubriek:Economie
