The Impossible Advantage

About the Authors
Foreword

THE SURPRISING LIMITATION OF THE WORLD'S NUMBER ONE BUSINESS STRATEGY
Why There Are Limits to the Power of Positioning
The Rule Maker's 'Impossible' Advantage
Game Changing Strategies Start Where Positioning Stops
Six Prejudices to Ignore

IT'S TIME TO THINK RADICALLY ABOUT GROWTH
Someone Committed to Breaking All the Rules
Games as a Strategic Model
Four Classical Game Strategies
Wanted: A 'Highly Infectious' Game Changing Idea
Our Plea for Free, Open and Radical Thinking

FIRST GAME STRATEGY: REDEFINING THE MEASURES OF PERFORMANCE
Influence the Criteria of the 'Customer Jury'
How to Make Stronger Opponents Play Your Game
Attack on an 'Invincible' Market Leader
Surprising Escape from a Price War
How Global Power Players Rule the Game
The Essentials in Overview

SECOND GAME STRATEGY: RESHAPING THE MARKET LANDSCAPE
How Market Structures 'Regulate' the Competitive Game
Balancing Act Between Flop and Global Success
Outfoxing a Negative Trend in the Market
How to Conquer 'Impossible' Market Potential
The Law of the Self-Fulfilling Prophecy
Change the World with a Radical Idea
The Essentials in Overview

THIRD GAME STRATEGY: RESTAGING THE COMPETITIVE CONFRONTATION
What are 'Game Patterns' and How Can You Use Them?
'Staging' the Competitive Confrontation - Hollywood-Style
Lessons Learned from Political Campaigns
Breaking Free from a Negative Role Pattern
Moving out of the Shadows into the Limelight
Turning the Tide of an Almost-Lost Battle
The Essentials in Overview

FOURTH GAME STRATEGY: TAKING THE GAME TO THE NEXT LEVEL
Taking the Game to the Next Level ... What Does That Mean?
Old 'Top Dogs' Can Become Terribly Short Sighted ...
Why It Takes so Little to Control a Category's Evolution!
Courageously Slay the Sacred Cows!
Take the Lead When a Value Shift Hits the Market
When the Market Needs a Complete Overhaul
Radical Visions and Their Pitfalls
The Essentials in Overview

HOW YOUR BUSINESS CAN PROFIT FROM GAME STRATEGY
1. Explore the 'Ideas that Rule the Market'
2. Nothing Can Beat a 'Game Changing Idea'
3. Game Changers Can Take a Certain Degree of Control in the Market - and over Their Competitors
4. Game Strategy as a 'Behavior Changing' Instrument
5. Finally ... Game Strategy Is a Truly 'Democratic' Tool
The Five Steps to Game Strategy
It's Time to Explore Your Own Game Changing Opportunities

After the Game

Postscript: How Game Strategy Differs From Game Theory

Thanks!

Index