Kamran (IMD) Kashani,
Jean-Pierre (Babson College) Jeannet,
Jacques (IMD) Horovitz,
Sean (IMD) Meehan,
Adrian (IMD) Ryans,
Dominique (IMD) Turpin,
John (IMD) Walsh
e.a.
John Wiley & Sons Inc
e druk, 2005
9780470011461
Beyond Traditional Marketing
Innovations in Marketing Practice
Specificaties
Paperback, 328 blz.
|
EN
John Wiley & Sons Inc |
e druk, 2005
ISBN13: 9780470011461
Rubricering
Onderdeel van serie
IMD Executive Development Series
Levertijd ongeveer 15 werkdagen
Samenvatting
This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level.
Specificaties
ISBN13:9780470011461
Taal:EN
Bindwijze:Paperback
Aantal pagina's:328
Uitgever:John Wiley & Sons Inc
Hoofdrubriek:Reclame en verkoop, Algemeen management
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