Strategies for International Industrial Marketing (RLE International Business)

Name: Strategies for International Industrial Marketing (RLE International Business)
Author: Peter W Turnbull

The Management of Customer Relationships in European Industrial Markets

Specificaties

Gebonden, 324 blz. | Engels

Taylor & Francis | 1e druk, 2012

ISBN13: 9780415658126

Rubricering

Taylor & Francis 1e druk, 2012 9780415658126

Onderdeel van serie Routledge Library Editions: International Business

€ 208,77

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Levertijd ongeveer 10 werkdagen

Samenvatting

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.