Relationship Marketing in Professional Services

A Study of Agency-Client Dynamics in the Advertising Sector

Specificaties
Gebonden, 388 blz. | Engels
Taylor & Francis | 1e druk, 1996
ISBN13: 9780415146074
Rubricering
Taylor & Francis 1e druk, 1996 9780415146074
€ 260,65
Levertijd ongeveer 10 werkdagen

Samenvatting

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

Specificaties

ISBN13:9780415146074
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:388
Druk:1
€ 260,65
Levertijd ongeveer 10 werkdagen

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        Relationship Marketing in Professional Services