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Creating Value with Data Analytics in Marketing

Mastering Data Science

Specificaties
Paperback, 314 blz. | Engels
Taylor & Francis | 2e druk, 2023
ISBN13: 9780367819798
Rubricering
Hoofdrubriek : Management
Taylor & Francis 2e druk, 2023 9780367819798
Verwachte levertijd ongeveer 2 werkdagen

Samenvatting

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.

Specificaties

ISBN13:9780367819798
Taal:Engels
Bindwijze:paperback
Aantal pagina's:314
Druk:2
Verschijningsdatum:20-9-2023
Hoofdrubriek:Marketing

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        Creating Value with Data Analytics in Marketing