The Dynamics of Influencer Marketing
A Multidisciplinary Approach
Specificaties
Paperback, 210 blz.
|
EN
Taylor & Francis Ltd |
e druk, 2024
ISBN13: 9780367680916
Rubricering
Onderdeel van serie
Routledge Studies in Marketing
Levertijd ongeveer 15 werkdagen
Samenvatting
This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.
Specificaties
ISBN13:9780367680916
Taal:EN
Bindwijze:Paperback
Aantal pagina's:210
Uitgever:Taylor & Francis Ltd