Keith Dinnie
Taylor & Francis
3e druk, 2022
9780367569884
Nation Branding
Concepts, Issues, Practice
Specificaties
Gebonden, 268 blz.
|
Engels
Taylor & Francis |
3e druk, 2022
ISBN13: 9780367569884
Rubricering
Levertijd ongeveer 10 werkdagen
Samenvatting
• Combines theoretical frameworks with case studies and practitioner insights from a broad range of nations and cultures throughout the world. • Relevant as recommended and core reading for a broad range of advanced undergraduate and postgraduate Marketing, Branding and Communications courses. • The leading text in the field now fully updated by Keith Dinnie, who is a world-renowned expert on Nation Branding.
Specificaties
ISBN13:9780367569884
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:268
Uitgever:Taylor & Francis
Druk:3