International Sport Business

-The only up-to-date introduction to international sport business
-Explores the organisational and policy environment for international sport and international business, as well as the day-to-day realities of successful sport business
-Strong focus on new, transformative technologies and data analytics
-Every chapter contains real world case studies and data
-Every chapter includes interviews with leading sport business practitioners, examples of best practice, and discussions of key pieces of research
-Includes additional on-line learning resources