European Corporate Strategy

Heading for 2000

Specificaties
Gebonden, blz. | Engels
Palgrave Macmillan UK | e druk, 1992
ISBN13: 9780333558355
Rubricering
Palgrave Macmillan UK e druk, 1992 9780333558355
€ 183,87
Levertijd ongeveer 8 werkdagen

Samenvatting

Based on research conducted with senior managers across Europe, this book aims to identify the challenges being faced by companies in leading sectors and to present, by a case-study method, the solutions that these managers are finding as they prepare to safeguard their firms' positions and ensure future success in the 1990s and beyond.

Specificaties

ISBN13:9780333558355
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK

Inhoudsopgave

Charts and Tables - Company Reference Chart - Case Summaries - Preface - Acknowledgements - The Challenges Ahead - PART 1: EUROPEAN INDUSTRY - CMB Packaging - FAI Industrial Machinery - The European Truck Manufacturing Industry - PART 2: EUROPEAN SERVICES - Zust Ambrosetti Transport - Banco Comercial Portugues - Schiphol Airport - SAS Scandinavian Airlines - PART 3: EUROPEAN CONSUMER GOODS - Belfe Clothes - The Mexx Group - Amorim Lage, S.A. - Concluding Remarks - Index
€ 183,87
Levertijd ongeveer 8 werkdagen

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        European Corporate Strategy