Managerial Economics, Global Edition

Name: Managerial Economics, Global Edition
Author: Paul Keat

Specificaties

Paperback, blz. | Engels

Pearson Education | e druk, 2013

ISBN13: 9780273791935

Rubricering

Pearson Education e druk, 2013 9780273791935

113,74

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Verwachte levertijd ongeveer 8 werkdagen

Samenvatting

For upper-level undergraduate and first-year MBA courses in managerial and applied economics.
This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.
To strengthen students’ ability to use Excel—a critical skill in today’s job market—new Excel Applications (Excel Apps) allow readers to turn the static figures and tables in the text into dynamic illustrations.

Specificaties

ISBN13:9780273791935

Taal:Engels

Bindwijze:Paperback

Uitgever:Pearson Education

Hoofdrubriek:Economie

Inhoudsopgave

<ol> <li>1. Introduction</li> <li>2. The firm and Its Goals</li> <li>3. Supply and Demand</li> <li>4. Demand Elasticity</li> <li>5. Demand Estimation and Forecasting</li> <li>6. The Theory and Estimation of Production</li> <li>7. The Theory and Estimation of Cost</li> <li>8. Pricing and Output Decisions: Perfect Competition and Monopoly</li> <li>9. Pricing and Output Decision: Monopolistic Competition and Oligopoly</li> <li>10.Special Pricing Practices</li> <li>11.Game Theory and Asymmetric Information</li> <li>12.Capital Budgeting and Risk</li> <li>13.The Multinational Corporation and Globalization</li> <li>14.Government and Industry: Challenges and Opportunities for Today’s Manager</li> <li>15.Managerial Economics in Action</li> </ol>