When MBAs Rule the Newsroom

How the Marketers and Managers Are Reshaping Today's Media

Specificaties
Paperback, 259 blz. | EN
Columbia University Press | e druk, 1995
ISBN13: 9780231080491
Rubricering
Columbia University Press e druk, 1995 9780231080491
€ 43,34
Levertijd ongeveer 15 werkdagen

Samenvatting

This behind-the-scenes look at the modern newsroom reveals the ways in which the customer-driven approach to news and the "USA Today-ization" of newspapers threaten the values that have guided genertions of American journalists.

Specificaties

ISBN13:9780231080491
Taal:EN
Bindwijze:Paperback
Aantal pagina's:259
€ 43,34
Levertijd ongeveer 15 werkdagen

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        When MBAs Rule the Newsroom