Aradhna Krishna
Palgrave Macmillan US
e druk, 2013
9780230341739
Customer Sense
How the 5 Senses Influence Buying Behavior
Specificaties
Gebonden, blz.
|
Engels
Palgrave Macmillan US |
e druk, 2013
ISBN13: 9780230341739
Rubricering
Levertijd ongeveer 8 werkdagen
Samenvatting
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
Specificaties
ISBN13:9780230341739
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan US
Hoofdrubriek:Reclame en verkoop, Strategisch management, Algemeen management
Inhoudsopgave
Introduction 1. Vision 2. Audition 3. Smell 4. Taste 5. Touch Conclusion
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