Kenneth A. Loparo
Palgrave Macmillan UK
e druk, 2011
9780230301306
e-shock 2020
How the Digital Technology Revolution Is Changing Business and All Our Lives
Specificaties
Gebonden, blz.
|
Engels
Palgrave Macmillan UK |
e druk, 2011
ISBN13: 9780230301306
Rubricering
Levertijd ongeveer 8 werkdagen
Samenvatting
What effect have innovations in digital technology had on the way we communicate and work, and what can we expect from the future? Following on from the hugely successful 'e-Shock', Michael de Kare Silver analyses the developments in digital technology over the past decade, and how they have changed our lives both at home and in the workplace
Specificaties
ISBN13:9780230301306
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Strategisch management, Algemeen management
Inhoudsopgave
PART I: WHAT HAS CHANGED? Anytime, Anywhere, Anyhow, Any Device The Social Media Revolution PART II: IMPACT ON THE CONSUMER RETAIL LANDSCAPE What Does This Change Mean? Every Old Business Model is Under Threat PART III: IMPACT FOR BRANDS, MARKETERS AND AGENCIES The Multi-Channel World How do Brands Cope in the New Digital Age? Advertising: The Move from Push to Pull PART IV: IMPACT ON PEOPLE AND SOCIETY The Dark Side of Technology PART V: IMPACT ON INDUSTRY Advantages and Disadvantages PART VI: THE FUTURE Building the Future Organization
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