Retail Internationalization in China

Expansion of Foreign Retailers

Specificaties
Gebonden, blz. | Engels
Palgrave Macmillan UK | e druk, 2011
ISBN13: 9780230293373
Rubricering
Palgrave Macmillan UK e druk, 2011 9780230293373
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.

Specificaties

ISBN13:9780230293373
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK

Inhoudsopgave

Introduction Background to the Research Theoretical Frameworks and Propositions Methodology Data Analysis Cross-case Analysis and Results Introduction Discussions and Implications

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        Retail Internationalization in China