PR- A Persuasive Industry?

Name: PR- A Persuasive Industry?
Author: T. Morris

Spin, Public Relations and the Shaping of the Modern Media

Specificaties

Gebonden, blz. | Engels

Palgrave Macmillan UK | e druk, 2008

ISBN13: 9780230205840

Rubricering

Palgrave Macmillan UK e druk, 2008 9780230205840

€ 78,61

In winkelwagen

Levertijd ongeveer 8 werkdagen

Samenvatting

Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.

Specificaties

ISBN13:9780230205840

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Algemeen management, Reclame en verkoop, Marketing

Inhoudsopgave

The Allure of PR The Lying Game PR: What exactly is it? Why PR Can't be a Profession Girls and Gurus PR and the Mass Media PR and Academia PR and Advertising PR in the World of Business The Shape of the Modern PR Industry Money Matters Specialist PR PR and Politics PR for Not-for-Profit Sector Internal Communications Where the PR industry is Heading