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School and Community Relations, The

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Gebonden, blz. | Engels
Pearson Education | e druk, 2019
ISBN13: 9780135210659
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Pearson Education e druk, 2019 9780135210659
€ 136,54
Levertijd ongeveer 8 werkdagen

Samenvatting

For courses in school and community relations.
The theory, research, and practice of communication planning
The field of school and community communications is rapidly evolving and becoming more complex. Focusing on successfully implementing communication activities with both internal and external audiences, The School and Community Relations is a widely used resource for overcoming these emerging complexities. Drawing on theory and research, the text stresses the generation of communication outcomes that far surpass simple dissemination of information, proactively identifying and engaging the right audiences. The 12th Edition has been extensively updated with school communication expert interviews, video resources, communications tools, and more.

Specificaties

ISBN13:9780135210659
Taal:Engels
Bindwijze:Gebonden

Inhoudsopgave

<div class="c-section-headers-number-list_container"> <h3>PART I: ESSENTIAL CONSIDERATIONS</h3> <ol start="1"> <li>The Importance of Public Relations</li> <li>Public Character of the School</li> <li>Understanding the Community</li> <li>Policies, Goals, and Strategies</li> <li>Administering the Program</li> </ol> <h3>PART II: RELATIONS WITH SPECIAL PUBLICS</h3> <ol start="6"> <li>The Communication Process</li> <li>Communicating with Internal Publics</li> <li>Communicating with External Publics</li> <li>Crisis Communication</li> <li>Communication about School Services, Activities, and Events</li> </ol> <h3>PART III: COMMUNICATIONS TOOLS</h3> <ol start="11"> <li>Working with the News Media</li> <li>Creating and Delivering Online and Print Communications</li> <li>Conducting Special Issue Campaigns</li> <li>Communication School Finance Issues</li> </ol> <h3>PART IV: EVALUATION</h3> <ol start="15"> <li>Communication Assessment and Accountability</li> </ol> <h4 class="h5">Appendix A: Organizations that Could Be Helpful</h4> </div>
€ 136,54
Levertijd ongeveer 8 werkdagen

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        School and Community Relations, The