,

It's Our Research

Getting Stakeholder Buy-in for User Experience Research Projects

Specificaties
Paperback, blz. | Engels
Elsevier Science | e druk, 2012
ISBN13: 9780123851307
Rubricering
Elsevier Science e druk, 2012 9780123851307
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

It’s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations. This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations.

Specificaties

ISBN13:9780123851307
Taal:Engels
Bindwijze:Paperback

Inhoudsopgave

<p>Prologue: The Usable Planet, by Gary Bunker</p> <p>Introduction</p> <p>Chapter 1: If life gives you limes, make mojitos! Identifying stakeholders, selling user experience research, and dealing with difficult people and situations</p> <p>Chapter 2: Mmm... Interesting, so what exactly is it that you want to learn? Implementing your great participant interviewing skills on stakeholders; asking good questions, listening, saying the right things, and identifying research opportunities</p> <p>Chapter 3: If you pick a methodology first, something must be wrong: Strategies for planning studies with stakeholders and techniques for developing the right research questions</p> <p>Chapter 4: What’s Gonna Work? Teamwork! Hands-on techniques for collaborating and involving stakeholders in research planning, execution, analysis, and reporting</p> <p>Chapter 5: The single biggest problem in communication is the illusion that it has taken place</p> <p>Chapter 6: You can’t manage what you don’t measure: Signs that indicate research is being used well and how you can systematically track success (or failure)</p> <p>Epilogue</p>

Rubrieken

Populaire producten

    Personen

      Trefwoorden

        It's Our Research