Essential Marketing Skills

<h4>Preface</h4> <P><B><h2>Part A: MARKETING PRINCIPLES</h2></B><P><h3>1. Marketing in the 21st Century <P><h3>2. Analysing the current situation <P><h3>3. Gathering marketing information <P><h3>4. Market segmentation, targeting and positioning <P><h3>5. Understanding consumer and business markets</h3> <P><BR><h2><B>PART B: The Marketing Mix</h2></B><P><h3>6. The marketing mix - product strategies <P><h3>7. The marketing mix - pricing strategies <P><h3>8. The marketing mix - distribution strategies <P><h3>9. The marketing mix - promotion strategies <P><h3>10. Financial aspects of marketing</h3>