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Broadcasting, Cable, the Internet, and Beyond: An Introduction to Modern Electronic Media

Specificaties
Paperback, blz. | Engels
McGraw-Hill Education | 7e druk, 2011
ISBN13: 9780073512037
Rubricering
McGraw-Hill Education 7e druk, 2011 9780073512037
Verwachte levertijd ongeveer 11 werkdagen

Samenvatting

This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.

Specificaties

ISBN13:9780073512037
Taal:Engels
Bindwijze:paperback
Druk:7

Inhoudsopgave

<h2>Part One: Foundations</h2><h3>Introduction <h3>1 History of Broadcast Media <h3>2 History of Cable, Home Video, and theInternet 2<h3>3 Audio and Video Technology<br><br> <h2>Part Two: How It Is</h2><h3>4 Radio Today</h4><h3>5 Broadcast and Cable/Satellite TV Today</h4><h3>6 The Internet, Web Audio, and Web Video<br><br> <h2>Part Three: How It’s Done</h2><h3>7 The Business of Broadcasting, Cable, and New Media <h3>8 Radio Programming <h3>9 TV Programming <br><br> <h2>Part Four: How It’s Controlled</h2><h3>10 Rules and Regulations <h3>11 Self-Regulation and Ethics<br><br> <h2>Part Five: What It Does</h2><h3>12 Ratings and Audience Feedback <h3>13 Effects <br><br> <h4>Glossary<br><h4>Credits <br><h4>Index <br>

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        Broadcasting, Cable, the Internet, and Beyond: An Introduction to Modern Electronic Media