Think to Win: Unleashing the Power of Strategic Thinking

Name: Think to Win: Unleashing the Power of Strategic Thinking
Author: Paul Butler

Specificaties

Gebonden, blz. | Engels

McGraw-Hill Education | e druk, 2015

ISBN13: 9780071840958

Rubricering

McGraw-Hill Education e druk, 2015 9780071840958

€ 46,91

In winkelwagen

Levertijd ongeveer 10 werkdagen

Samenvatting

The proven plan for making strategic thinking part of any organization’s DNA to drive sustainable growth

In today’s ultra-competitive business world, the difference between success and failure lies in the ability to get every employee to think and behave like a strategist.

Think to Win helps business leaders expand strategic thinking out of the purview of “the elite few” and into the company culture as whole. It offers a simple, proven approach to analyzing and solving old or new challenges and provides a common language anyone at any level in the organization can understand.

Specificaties

ISBN13:9780071840958

Taal:Engels

Bindwijze:gebonden

Uitgever:McGraw-Hill Education

Hoofdrubriek:Strategisch management, Leiderschap

Inhoudsopgave

ACKNOWLEDGMENTS v INTRODUCTION: 1 CHAPTER 1: New Thinking for Winning 5 CHAPTER 2: Principles for Winning 15 CHAPTER 3: What It Takes to Win 39 CHAPTER 4: Key To Winning 67 CHAPTER 5: Vision: Seeing the Future of Winning 83 CHAPTER 6: Strategies: Making the Right Choices 101 CHAPTER 7: Confronting the Elusive: Moving from Planning to Acting 117 CHAPTER 8: Bringing Everything Together: From Thinking to Acting to Winning 139 CHAPTER 9: The Winning Never Ends: Anchoring Change 163 EPILOGUE: Turning Over the Hourglass 183 APPENDIX A: Organizational Alignment Survey 189 APPENDIX B: Think to Win Situation Assessment Diagnostic: Situation Assessment Tool for Consumer/Customer Marketing 197 GLOSSARY 211 INDEX 215