Clarke Caywood
McGraw-Hill Education - Europe
e druk, 2012
9780071767460
The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition
Specificaties
Gebonden, 928 blz.
|
EN
McGraw-Hill Education - Europe |
e druk, 2012
ISBN13: 9780071767460
Rubricering
Levertijd ongeveer 15 werkdagen
Samenvatting
A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.
Specificaties
ISBN13:9780071767460
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:928
Uitgever:McGraw-Hill Education - Europe
Hoofdrubriek:Communicatie en media, Leiderschap
